Inon's people include:

• Leigh Caldwell, founder and chief executive. Leigh is a leading researcher in behavioural economics and writes the UK's most popular behavioural blog at http://www.knowingandmaking.com/. He leads Inon's research and strategy and participates in key major client engagements.
• Daniel Broadhead, business development director. Daniel is an expert at working with clients and key partners, understanding their business priorities and co-developing creative solutions making the perfect match between Inon's software and your business.
• Bastiaan Los, head of our software development division. Bastiaan's key skills are an understanding of how technology and people can work together, and how business problems can be solved by the right software. He leads a team of developers to create Inon's products and to customise them for individual client needs.

Inon co-owns two other software companies: Pex Software in the property sector and Goveval which provides government databases for the UK and Europe.